The goal of the project was to more accurately integrate Canon's values of efficiency and user-friendly interaction into their website. Canon functions by the Kyosei philosophy: "All people, regardless of race, religion, or culture, harmoniously living and working together into the future."
The redesigned website focuses on creating easier access to information, bringing more effective navigational flow through the webpages, increasing clarity by reducing visual clutter, creating ways for connection and news media interaction, and showcasing the quality of Canon's products. These changes will help promote the benefits of the energy efficient products Canon sells by visually representing how efficiency improves functionality. By making the shopping experience more user-friendly, this website would also attract more customers to engage with the website.